In this practical workshop, your sales and marketing teams learn how to address potential new customers at the executive level to build new business relationships. Engage with CEOs, owners, and decision-makers with offerings that are “relevant,” using the language of executives.

Expand your acquisition efforts to target groups that can make decisions for your offerings outside of budgets. Customers use this approach to land meetings at the highest decision-making levels and to place “unbudgeted services” with potential new clients.